Case Study - BBC Worldwide

-Visit the BBC worldwide website and find out more about the products and commercial activities that they are involved in

The BBC worldwide company is a commercial run business The majority of profit they make gets given to the BBC. Whatever BBC worldwide decide to do they have to abide by the set out guidelines, Fit with the BBC’s public services set out in the charter, Be commercially efficient, Not jeopardise the good reputation of the BBC or the value of the brands, Comply with the BBC’s fair trade guidelines and avoid distorting the market. BBC own BBC worldwide and it is BBC’s duty to ensure they follow the guidelines given and meet targets for the BBC.


-Why is research such an important activity for them?

BBC Worldwide needs to carry out such research activity's such as audience research to be able to find out what they're demographic is and how they can make appropriate shows. Audience research is a lot less time consuming and BBC would be getting direct responses from viewers to find out what it is that they want to see




-Can you understand why some commercial rivals are unhappy with BBC Worldwides operations?

Commercial rivals are not happy at the advantage the company has from its links to the BBC and its ability to exploit the programme catalogue and resources,  BBC's commercial rivals claim BBC Worldwide was moving into areas not covered by its remit and calling for it to come under closer scrutiny.