Case Study - BBC Worldwide

-Visit the BBC worldwide website and find out more about the products and commercial activities that they are involved in

The BBC worldwide company is a commercial run business The majority of profit they make gets given to the BBC. Whatever BBC worldwide decide to do they have to abide by the set out guidelines, Fit with the BBC’s public services set out in the charter, Be commercially efficient, Not jeopardise the good reputation of the BBC or the value of the brands, Comply with the BBC’s fair trade guidelines and avoid distorting the market. BBC own BBC worldwide and it is BBC’s duty to ensure they follow the guidelines given and meet targets for the BBC.


-Why is research such an important activity for them?

BBC Worldwide needs to carry out such research activity's such as audience research to be able to find out what they're demographic is and how they can make appropriate shows. Audience research is a lot less time consuming and BBC would be getting direct responses from viewers to find out what it is that they want to see




-Can you understand why some commercial rivals are unhappy with BBC Worldwides operations?

Commercial rivals are not happy at the advantage the company has from its links to the BBC and its ability to exploit the programme catalogue and resources,  BBC's commercial rivals claim BBC Worldwide was moving into areas not covered by its remit and calling for it to come under closer scrutiny.

Protecting Your Rights And Earnings

Why do you think music artists and other people working in the media are concerned about the digital reproduction of their work?

Music artists and other people within the music industry, especially the music labels and music management, are very concerned about the reproduction of their work circulating because it means that the music industry earns a lot less money. If music owners are earning less from sales the artists themselves are definitely going to be more poorly remunerated, so piracy affects everyone whatever their rung of the ladder. More than 33 million albums and 10 million singles were downloaded illegally in the first six months of this year from the popular file sharing network BitTorrent. This created a loss of over 500 million pounds, the figures highlight why music companies are concerned about the damage this might do to their long term sales.

Why is a website such as www.fairplayforcreators.com a help to organisations like the PRS?

The site, fairplayforcreators.com, was created due to PRS's on going row with YouTube over payment for songwriters. It is intended to allow creators to publicly demonstrate their concern over the way their work is treated by online businesses. PRS needs websites such as this to help back up the rights of music artists legally and with licensing.

What might happen if sites like YouTube are forced to pay too much money to show digital media content?

If YouTube were forced to pay too much to show digital media content it would be forced to shut down due to the millions of videos that Youtube would have to account for, paying for them just wouldn't be possible

Royalty Payments

Some Artists have had growing concerns on products such as Spotify and the effects it is having on the music industry. Spotify is a commercial music streaming service. Launched in October 2008 by Swedish startup Spotify AB, the service had approximately 10 million users as of 15 September 2010^[update], about 2.5 million of whom were paying users. Total users reached 20 million by December 2012, 5 million of whom pay a monthly subscription. However this isn't enough according to some artists opinions such as Thom Yorke, Thom Yorke claims that Spotify is 'the last desperate fart of a dying corpse'. Thom is under the impression that spotify is not paying the artists enough. Some artists and managers in the music industry however have a much different opinion and regard spotify as the saviour of the music industry

Methods Of Research (Secondary)

This form of research uses existing information that has already been gathered via other researchers or organisations. Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.The term is widely used in health research, legal research, and in market research. The principal methodology in health secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative reviews, have been developed in recent years.

Methods Of Research (Primary)

Primary Research -  This type of research has to be done by a researcher themselves, all the research that they would gather would only be original content. A lot of different methods are used to collect feedback via primary research, primary research is good because you can research exactly what you want, how you want, and don't have to rely on other sources of information.

Types of Research Qualitative

Qualitative Research - this is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

My own example of qualitative research:

Individual	Response
Billy	I really liked the design however it was difficult to navigate through. I prefer MySpace as a social media website. There were a lot of cool features however not all of them worked and the ability to change the design meant I could change it to suit myself. I may visit this website again but not regularly.
Bob	The site was amazing and I really enjoyed my experience on it, the changing of the background kept each page feeling new and fresh, I will definitely be returning to the website to create an account
Nancy	I despised the website, each page was just too chaotic. Definitely won’t be using this website again.

Types Of Research

Quantitative Research - This is research based on facts and information that can be counted, producing a numerical and statistical data, this includes programme ratings, box office takings, readership circulation figures and website hits. These are the channel 4 television show ratings for each of the show.

 

Box Office Figures

we have the top box office figures shown below. The box office is a place where the tickets to attend and view shows or films take place

These are the top charts for most popular albums ever, showing the sales of CDs.

The Hits on the website YouTube are very high, due to YouTube being one of the most popular websites in the world.

More than 1 billion unique users visit YouTube each month

Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

100 hours of video are uploaded to YouTube every minute

80% of YouTube traffic comes from outside the US

YouTube is localised in 61 countries and across 61 languages

According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year

Qualitative Research - this is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

My own example of qualitative research

Individual	Response
Billy	I really liked the design however it was difficult to navigate through. I prefer MySpace as a social media website. There were a lot of cool features however not all of them worked and the ability to change the design meant I could change it to suit myself. I may visit this website again but not regularly.
Bob	The site was amazing and I really enjoyed my experience on it, the changing of the background kept each page feeling new and fresh, I will definitely be returning to the website to create an account
Nancy	I despised the website, each page was just too chaotic. Definitely won’t be using this website again.