Types Of Research

Quantitative Research - This is research based on facts and information that can be counted, producing a numerical and statistical data, this includes programme ratings, box office takings, readership circulation figures and website hits. These are the channel 4 television show ratings for each of the show.

 

Box Office Figures

we have the top box office figures shown below. The box office is a place where the tickets to attend and view shows or films take place

These are the top charts for most popular albums ever, showing the sales of CDs.

The Hits on the website YouTube are very high, due to YouTube being one of the most popular websites in the world.

More than 1 billion unique users visit YouTube each month

Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

100 hours of video are uploaded to YouTube every minute

80% of YouTube traffic comes from outside the US

YouTube is localised in 61 countries and across 61 languages

According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3 times since last year, and the number of daily subscriptions is up more than 4 times since last year

Qualitative Research - this is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

My own example of qualitative research

Individual	Response
Billy	I really liked the design however it was difficult to navigate through. I prefer MySpace as a social media website. There were a lot of cool features however not all of them worked and the ability to change the design meant I could change it to suit myself. I may visit this website again but not regularly.
Bob	The site was amazing and I really enjoyed my experience on it, the changing of the background kept each page feeling new and fresh, I will definitely be returning to the website to create an account
Nancy	I despised the website, each page was just too chaotic. Definitely won’t be using this website again.